Where CX Meets Intelligence

Gather actionable data on your frontline services, marketing execution, and digital presence.

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25+

Years in CX Intelligence

100k+

Mystery Audits

MSPA

Member since 1999
🛒 Mystery Shopping
👤 CX Surveys
Brand Standards & Audits
Service Strategy
Character Planter

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Our Services

CX SERVICES

Mystery Shopping
Mystery Shopping

Mystery shopping is a controlled performance evaluation method used to assess real-time service delivery, employee behavior, and operational compliance across customer-facing touchpoints.

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Competitive Intelligence
Competitive Intelligence

Discrete benchmarking and mystery-based competitor audits that reveal best practices, gaps, and relative performance on presentation, and customer handling.

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Customer Satisfaction Survey
Customer Satisfaction Survey

Short, targeted surveys deployed at defined touchpoints to quantify satisfaction, responses, and highlight pain points for operational teams.

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Net Promoter Score
Net Promoter Score(NPS)

A metric used to gauge customer loyalty through a single question survey that asks how likely customers are to recommend a company's products or services.

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CX Consulting
CX Consulting

Practical advisory based on evaluation data: gap analysis, remediation roadmaps, and KPI design to convert audit findings into sustainable improvements.

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Staff Coaching Support
Staff Coaching Support

Our trained evaluators engage with your business like real customers...

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WEB SERVICES

Web Development
Web & Mobile App Development

We create custom, responsive websites and applications tailored to your brand's unique needs for excellent user experience and strong online presence.

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Custom Software
Custom Business Software

We develop bespoke, secure, and scalable software solutions to automate business processes and enhance operational efficiency.

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API Integrations & System Modernization
API Integrations & System Modernization

We connect your existing software systems and databases to ensure seamless communication. We also modernize outdated technology to enhance performance, security, and functionality.

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Ongoing Support & Maintenance
Ongoing Support & Maintenance

We offer continuous support and maintenance services to keep your digital assets running smoothly. Our team handles updates, security patches, and performance optimizations so you can focus on your business.

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Online Reporting System

Our Online Reporting System is a cloud-based intelligence platform designed to deliver structured insights with clarity, speed, and precision. Built on MSPA-compliant mystery shopping reporting standards, it empowers our clients to track performance, identify trends, and make data-backed decisions—anytime, from anywhere.

Online Reporting System Dashboard
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CERTIFICATIONS

MSPA Gold Membership

MSPA Award 2024

Awarded GOLD Membership by the Mystery Shopping Providers Association (MSPA) at the 19th Annual Conference in Hong Kong, November 2024.

One of only five global leaders recognized for excellence in professionalism, innovation, and integrity.

Our CEO, Mr. Aftab Anwar, Founder of the MSPA Asia Pacific Chapter, presented awards at the event, underscoring our leadership in CX best practices.

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REVIEW

What our users are saying

user
Giselle Montoya
CMO, TechNova

Startex transformed our marketing approach, leading to a 200% increase in ROI.

user
Lance Redding
CEO, FutureCorp

Their team is unmatched in driving growth and innovation.

user
Nalani Kanoa
Marketing Director, Oceanic Ventures

A game-changer for our digital strategy and execution.

user
Ravi Chopra
Head of Growth, Innovatech

Startex helped us achieve our goals faster than we imagined.

Trusted by Forward-Thinking
Brands Across Industries