Our Services

Mystery Shopping

Mystery shopping is a controlled performance evaluation method used to assess real-time service delivery, employee behavior, and operational compliance across customer-facing touchpoints.

Scope

Evaluate service delivery across channels and locations via secret shopper interactions.

Method

Trained evaluators anonymously simulate customer journeys, scoring service quality and compliance.

Output

Comprehensive reports pinpoint operational gaps, staff performance metrics, and action plans.

Types of Mystery Shopping

Video Mystery Shopping

  • Visual verification of staff behavior and service flow
  • Timestamped recordings for precise performance review
  • Contextual insights into nonverbal cues and environment
  • Tailored footage clips for targeted coaching

Telephone Mystery Shopping

  • Live call recordings with call-handling benchmarks
  • Tone and etiquette assessment at first contact
  • Script adherence and information accuracy checks
  • Response time and hold-time analytics
  • Issue resolution effectiveness scoring

Hybrid (Phigital) Mystery Shopping

  • End-to-end scenario coverage: online research — in-store visit
  • Unified scoring across digital and physical touchpoints
  • Synchronized evaluator handoffs for seamless journey tracking
  • Cross-channel friction identification in a single audit
  • Consolidated reports with both screen captures and field notes

Online Mystery Shopping

  • 360-degree view of online shopping experience
  • Usability checkpoints: navigation, form flows, checkout
  • Response quality on chat, email, or support portals
  • Page-load and transaction speed monitoring
  • Cross-browser and device consistency checks

Brand Standards

Brand standards work enforces the operational, visual and behavioral rules that preserve brand integrity across outlets and touchpoints. This discipline combines field inspection, checklist-driven audits, and standards design so the customer experience stays reliable and consistent.

Types of Brand Standards

Brand Compliance Audits

Field-driven audits using standardized checklists and scored criteria to verify signage, merchandising, pricing, employee behaviour, service scripts and operational controls. Audits produce prioritized non-compliance items and suggested corrective actions.

Brand Standards Development

Translate policy into measurable standards: visual guides, SOP templates, scoring rubrics and inspector protocols. Outputs are executable checklists, training briefs and pass/fail criteria for consistent implementation.

CX Program

CX programs consolidate structured surveys, loyalty metrics and advisory work into an operating loop: collect, analyse, prioritise, and close the loop. The goal is to convert raw feedback into targeted operational improvements and measurable customer outcome changes.

Types of Customer Feedback Programs

Customer Satisfaction Survey (CSAT)

Short, targeted surveys deployed at defined touchpoints to quantify satisfaction, responses, and highlight pain points for operational teams.

Net Promoter Score (NPS)

A metric used to gauge customer loyalty through a single question survey that asks how likely customers are to recommend a company's products or services.

CX Consulting

Practical advisory based on evaluation data: gap analysis, remediation roadmaps, and KPI design to convert audit findings into sustainable improvements.

Customer Effort Score (CES)

Measures the ease of customer interactions and transactions with a brand, indicating how much effort customers must exert to get their issues resolved.

Service Strategy

Service strategy combines competitive scanning, employee feedback, incentive design and hands-on coaching to close the gap between what your brand promises and what customers actually receive. This is the strategic layer that turns audit outputs into sustained operational performance.

Types of Service Strategy

Competitive Intelligence

Discrete benchmarking and mystery-based competitor audits that reveal best practices, gaps, and relative performance on presentation, and customer handling.

Employee Satisfaction Survey

Structured employee feedback to surface morale, training gaps, process blockers, and engagement factors affecting service delivery and turnover risk.

Rewards & Incentives

Design and measurement of incentive schemes tied to verified performance metrics—ensuring rewards reinforce the behaviours your audits identify as high value.

Service Strategy Development

Roadmaps that translate audit findings into prioritized initiatives: process changes, metrics, program timelines and governance structures to sustain improvement.

Web Services

We provide comprehensive web and software development solutions to help your business grow and adapt to the digital landscape.

Our Web Offerings

Web & Mobile App Development

We create custom, responsive websites and applications tailored to your brand's unique needs. Our solutions are designed to provide an excellent user experience and strong online presence.

Custom Business Software

We develop bespoke software solutions to automate your business processes and improve operational efficiency. Our goal is to build secure, scalable tools that fit your specific requirements.

API Integrations & System Modernization

We connect your existing software systems and databases to ensure seamless communication. We also modernize outdated technology to enhance performance, security, and functionality.

Ongoing Support & Maintenance

We offer continuous support and maintenance services to keep your digital assets running smoothly. Our team handles updates, security patches, and performance optimizations so you can focus on your business.

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Brands Across Industries