FMCG

Mystery Shopping

• Evaluate In-Store Product Availability
• Monitor Shelf Placement & Merchandising
• Test Promotional Campaigns
• Assess Staff Knowledge & Customer Interaction
• Ensure Proper Branding at Point-of-Sale
• Evaluate Consumer Experience in Different Channels
• Measure Competitor Activity
• Ensure Compliance with Retailer Agreements
• Check Pricing Accuracy
• Evaluate Product Sampling & Demonstration
• Improve Shopper Journey in Key Locations